82% of CMO's are afraid that their ad spend is solely depending on what competitors pay to Google, Meta and other ad platforms.
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The trends show that despite its ever-increasing size, digital advertising favours a decreasing number of companies, while the true beneficiaries of it remain unchanged.
The importance of owning and managing data has been a hot topic since 2016. Solutions were born to serve global corporations in this endeavour. Due to their complexity, lengthy onboarding, and skills required to use them, combined with the pricing, they remain the privilege of the few.
Most digital marketers are in the dark about tools that could revolutionize their campaigns. And even if they've heard of them, they're often left scratching their heads, unsure of where to start.
That's where DataShift steps in – to serve you. We're here to bridge the gap between your marketing data and your success.
Digital marketing specialists can do meaningful work, as their repetitive job of working with spreadsheets is automatised.
Relevant market intel is at their disposal, everywhere, all the time.
Marketing departments of all sizes have at least 12% more time for meaningful work.
This is the equivalent of freeing up 1.5 months from a digital marketers yearly workload.
DataShift customers have optimised their digital marketing budget by up to 25% in the first year using the product*.
Option 1
through decreased ad spend, by advertising to segments that convert better.
Option 2
by having the same budget as before, but with significantly increased conversions.
Both ways against ever increasing CPC costs across channels.
Digital marketing specialists can do meaning DataShift collects your campaign data from the advertising and email marketing platforms automatically through APIs.
Data can be enriched with your first-party data (web and mobile apps, ERP, CRM) through custom integrations via APIs.
User-friendly dashboards standardize the data, and make it comparable and easy to act on.
• The aggregated data is transformed into digital personas.
• Users can identify behavior patterns from the aggregated data and build new, custom audiences using the filtering and tagging system.
• With a couple of clicks, users can send these custom segments to the advertising platforms and run new campaigns, specifically for them.
• Every campaign creates new data that makes future campaigns even more powerful.
Existing customer and audience database with minimum 50.000 valid and consented email addresses
Combined ad spend with Google and Meta of minimum 50.000 EUR / year
Active email marketing platform
(Mailchimp or equivalent)
Existing digital tool (website, web app, mobile app, e-commerce store) with registered users
Are you losing sleep over your company's ad spend being at the mercy of competitors and ad platforms? You're not alone. 82% of CMOs share your fear of losing control. But fear not, because DataShift is here to empower you.
